The well known Google program Adsense for video, which allow publishers to show Youtube videos with adsense on it, has suffered a mayor blow after Google announced the termination of this program by the end of April 2009. It has been only near a year that this program has been launched and now it is ending for good. According to the Adsense Insider blog the decision to terminate the Adsense for video was made after an intensive review of this program did not show the results expected by Google.
Following this decision, Google is asking those who have embedded YouTube videos with AdSense units on their websites to remove their unit. Earnings from Adsense for video units will continue to be credited till the end of april.
From May, no earnings will be credited for the Adsense video program ads and the ad units will only direct users to the website Youtube.com.
It appears no one can escape the effect of the economy, even the search engine giant Google has announced the restructure of its sales and marketing organizations which will result on the lost of under 200 marketing job positions, the restructure comes at the time where most companies are rethinking the way they proceed and do business, cut expenses and overlapping positions. It is not a surprise then to see Google take such actions as a preventive method to the economy down trend. Google’s vice president of global sales and business development Omid Kordestani shares the details of this decision on the google blog.
In what this affects or might affect the relation between Google and web publishers?, it is not yet defined, but definitely something worth observing with attention and care specially for those that make a living out of web publishing.
Web SEO is constantly evolving and reinventing itself into something new each year, sometimes strategies that worked miraculously before simply won’t work next year. But what SEO prepares for us in the near future of 2009?
From the London Search engine Conference & Expo 2009, Rand Fishkin, CEO of SEOmoz one of the top SEO services company online explain in this short interview the future of SEO for 2009, in his own words he affirms that SEO is and will stay a vital factor in page rankings. So don’t be discouraged thinking SEO is gone, because it is not!, SEO will only evolve so be ready to adapt yourself and continue the good work.