So, you decide to build a site?. The first things you should consider are the keywords you will use for it. why keywords are so important?, if you are creating a new website you should try to employ keywords that are less competitive, by doing so you might has better odds of ranking higher for those words. Choose not only one keyword but a set of keywords that you will use over your pages in titles and context.
How to determine which keywords to use?. Once you choose some keywords you have to determine the demand for those keywords on the web, you could easily find it by using keyword Discovery or Google Adwords keyword tool.
Knowing the demand you need now to find the competition numbers, you could obtain easily a set of three competition numbers for each keyword by using Google search, the competition numbers are actually the number of result pages obtained by doing allintitle:keyword, allinanchor:keyword and searching for the keyword itself.
Now we have the demand and three different competition numbers, the next step is to find the Keyword power or also called the Niche power, take the demand number and divide it by each competition number, we should have now three different niche power results then take an average of those three results and you should obtain the total niche power for the keyword. The higher niche power for a keyword the better.
Remember, the niche power is just a ratio that give you an idea of how easily you can rank for keywords, the higher the niche power of a keyword compare to other keywords niche power only means that you will have less trouble ranking higher for that keyword than the keywords with lesser niche power.
Google Allintitle even if some people will disagree with me stills an important factor in SEO, as you can see in this video allintitle shows you the actual competition number for a keyword.
Knowing the competition numbers existing for a determined keyword is vital for your business, so by compering multiple keywords using allintitle you could easily find which keyword has the less competition and put more emphasis on the keyword with less competition instead of wasting all your efforts in some over competitive keywords in the web.
Allintitle is important, so don’t forget to add the keywords you try to rank for in your titles but avoid spamming your pages using the same keyword all over your site, think that you write for people and not just for search engines, so try keeping your sites welcoming and natural.
Allinanchor is another way to find the competition online, similar to allintitle but with the difference that it shows the keyword numbers being used in anchor links.
If you are new with Allintitle and Allinanchor, just visit Google and type allinanchor:Keyword or allintitle:Keyword and press search, so easy as that, but remember to change Keyword by the word you are actually looking for, if you have a keyword composed of two words or more you can use the following formats:
allintitle:”word1 word2″ or allinanchor:”word1 word2″