SEO tools are vital for all web publishers,  here are some basic tools everyone should know for an easy SEO!.

Keyphrase Research:
Paid: http://www.WordTracker.com
Free: Google Keyword Suggestion Tool, Google Insights, SEO Book

Analytics:
Paid: ClickTracks
Free: GoogleAnalytics

LinkBuilding:
Free: valid Rank
Paid: i don’t like personally paid link building services, but it is up to you to try. Remember! what works for me does not necessary works for everybody else and vice versa!.

Competition analysis:
Free: Alexa.com
Free with fee-based upgrade: Compete

Feel free to leave your commentaries or mention any other SEO tool you would like to share.

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