It appears no one can escape the effect of the economy, even the search engine giant Google has announced the restructure of its sales and marketing organizations which will result on the lost of under 200 marketing job positions, the restructure comes at the time where most companies are rethinking the way they proceed and do business, cut expenses and overlapping positions. It is not a surprise then to see Google take such actions as a preventive method to the economy down trend. Google’s vice president of global sales and business development Omid Kordestani shares the details of this decision on the google blog.

In what this affects or might affect the relation between Google and web publishers?, it is not yet defined, but definitely something worth observing with attention and care specially for those that make a living out of web publishing.

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You can use Google Trends to find the latest searches trends and daily searches.

Google Trends reports a portion of the web searches done for a determined term or set of terms, the report is shown in a graph plotted on a linear scale. The advantage of using Google trends is you could compare several keywords to find which one is more popular. Actually the number of terms you can compare at a time is limited to 5, but ey at least is free.

One advantage about using Google Trends is that Trends displays the search volumes for top cities,regions and language for a term.

Another useful tool by Google is Hot trends, Hot trends reports the top 100 keywords searched on Google with sudden change of popularity excluding commonly used generic terms. It can easily gives you an idea of the keywords popularity at the moment. Hot trends is updated every hour so don’t be surprised to find different reports often in a day.

The links for these tools are:

Hot Trends
Google Trends

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