It appears no one can escape the effect of the economy, even the search engine giant Google has announced the restructure of its sales and marketing organizations which will result on the lost of under 200 marketing job positions, the restructure comes at the time where most companies are rethinking the way they proceed and do business, cut expenses and overlapping positions. It is not a surprise then to see Google take such actions as a preventive method to the economy down trend. Google’s vice president of global sales and business development Omid Kordestani shares the details of this decision on the google blog.
In what this affects or might affect the relation between Google and web publishers?, it is not yet defined, but definitely something worth observing with attention and care specially for those that make a living out of web publishing.
While visiting my favorite site Youtube, I found this video about the actual reality on SEO. SEO optimization is not the same as it used to be 5 or 7 years ago when stuffing your pages with keywords was enough to rank high on Google, search engines has evolved into a more complex system that value more site popularity over web SEO. The woman that created this video is making us all a favor by telling us the truth about SEO our days so listen carefully.
As i told you before you don’t create websites for the search engine but for your readers, so keep on the good quality and be persistent, ranking high on Google can take time, i know everyone wants fast results but avoid using bad ranking techniques than will only help you in the short run and will get you banned often.